The Riky Rick Foundation promotes "artivism", the fusion of art and activism, to support youth mental health and well-being. Established in honor of the late South African rapper Riky Rick, it creates safe spaces for young people to explore creativity while tackling mental health challenges through initiatives like music releases, campaigns, and collaborations. 

Key projects include the "Stronger" song for mental well-being, the "Words That Heal" campaign with Sandton City, and events like the Global Artivism Conference  in collaboration with Tshwane University of Technology. Funds raised, such as from limited-edition sneaker auctions and song sales, are distributed to multiple mental health organizations to expand care and impact.